Since 2009, Auto Fashion Brands has been the leading company in Spain in the management of licenses and merchandising of clothing and accessories for brands and drivers linked to the world of motorsport.

We distribute 50 brands of MotoGP, Formula 1 teams and drivers, Trial and motorcycle and automobile brands.

Our company was born from a passion for the world of motors and fashion. A combination that results in collections of official quality merchandising that transmit the values ​​of the brands we represent.

The products we distribute aim to reach all fans and fans of drivers and teams with official products such as caps, t-shirts and accessories. Also to those who look for top quality garments linked in their design and manufacturing to their favorite brands from the world of automobiles and motorcycles.

World presence

  • We currently distribute our products in Europe, America, Asia, Africa and Australia.
  • Our headquarters are located in Barcelona (Spain).
  • Since 2018, we also have an office in London (United Kingdom) to serve the entire international market.

Our history


  • Auto Fashion Brands Foundation in Barcelona (Spain)
  • Agreement with the prestigious brand Automobili Lamborghini.


  • Collaboration agreements with other brands in the automotive world such as Aston Martin Racing, McLaren, Ferrari, among others.


  • Market expansion with brands related to the world of motorcycles.
  • Start collaboration with Valentino Rossi, Kevin Schwantz and brands like Ducati.


  • Expansion with more than 20 new MotoGP World Championship riders, including: Marc Márquez, Jorge Lorenzo and Dani Pedrosa.
  • Betting heavily on the world of motorcycles, we sign brands such as Kawasaki, Honda and Yamaha.


  • We initiate international agreements, especially in several European countries.


  • Incorporation of new F1 brands, such as Red Bull, Williams Martini, Sahara Force India, Mercedes AMG.


  • We managed to sign illustrious motor brands such as: BMW, Pirelli, Gulf, Toyota, Lotus, Ford GT, among others.
  • Opening of international markets such as South America.


  • We opened new offices and warehouse in Badalona, ​​a town very close to Barcelona. New brand image and new sales agreements in Asia.


  • Start of collaboration with brands such as KTM Red Bull Factory, Toro Rosso and X-Fighters.
  • Opening of international markets such as Australia.


  • Opening of a new international sales office in London.
  • Agreements with new brands such as Maserati, MV Augusta Reparto Corse and Pagani.
  • Opening of international markets in Africa.


  • We started collaboration with brands such as Bugatti, KIMOA (Fernando Alonso brand) and Hoonigan (Ken Block brand).


  • We created a new business line, AFB Motorsport, a branch dedicated to the marketing of technical equipment for drivers and motorsport racing teams, with agreements with brands such as Alpinestars, Sparco, OMP, Arai, Bell, Stilo, among others.


  • As part of our growth strategy we moved our headquarters to a new location in Polinya, 20 km from Barcelona. This new strategic location allows us to concentrate our logistics resources, office, store and showroom staff in a single point. Modern facilities with more space that allow us to work more comfortably and offer better service to our clients. This has implied the closure of our offices in Badalona and our store in the Vilamarina shopping center.


  • We incorporate prestigious brands into our portfolio such as Bentley, Porsche and Red Bull eSports as well as six new MotoGP riders.
  • Auto Fashion Brands have been named official distributors for Spain, Portugal and Andorra of Arai Motorsport.


  • We incorporate new brands from the MotoGP world such as Aprilia, LCR Honda, Aleix Espargaró, Brand Binder, Miguel Oliveira, as well as the Ferrari Hypercar brand.


  • This year’s additions include GasGas Tech 3, Haas F1, Williams F1, Johan Zarco, Pedro Acosta, Racing Bulls F1, Sauber Stake F1 and Takaaki Nakagami.